Recently, we posted a job on Indeed for a Social Media Manager role at TapeReal.
Within 10 days, we received over 450+ applications!
Here's what we're learning about candidates and resumes that stand out:
1. There are many ways to format a resume
So far, we're seeing all kinds of resumes: long ones, short ones, one-column, two-column, three-column, sequential, skills-based, task-based, and many other variations. While unique formatting and editing is nice, it's not the primary reason for getting an interview.
You should definitely spend time on formatting, but don't overdo it with bells and whistles that actually end up being distractions.
2. Candidates can make life easier for the hiring manager
Some resumes are very detailed and help you with review process. These resumes contain relevant links, company descriptions, and make life easier for the hiring manager. For others, you need to look up companies candidates worked for, search LinkedIn or social profiles, question resume anomalies, etc.
If you're going to submit a resume, think about it from the hiring manager's perspective i.e. are you providing everything they need or will they need to hunt down more info?
The more details you provide up front, the better.
3. Your resume's sole purpose is to get an interview
Landing a job is a multiple-step process. It starts with a resume that is designed to get your foot in the door. Once your foot is in the door, you have to back it all up during the interview process. This makes it a numbers game i.e. the more interviews you can get from your resume, the more chances you have at getting a job. Think of your resume like a lead generation tool for landing interviews.
So what can you do to optimize your resume for this potential outcome?
Make ONE simple change to your resume...
Focus on your achievements
Some candidates look at a job description and then copy re-written versions of the tasks and responsibilities into their resume. But the candidates who stand-out and get noticed are the ones who focus not only on tasks but also on their achievements.
What's the difference between a task and an achievement?
Here's an example:
- Created and posted daily content to Instagram.
- Created and posted daily content to Instagram "that helped increase social engagement by +28% and drove 40% more qualified traffic to the site."
Notice the difference?
Anyone can be trained to do the task of posting to Instagram, but to stick out and get noticed you have to QUANTIFY THE IMPACT you had in doing those tasks.
This is what gets your resume noticed and makes candidates stand out. It shows your potential employer that you achieved results and made a difference i.e...
You had an impact at your organization.
This will also program your own mindset when you get hired for the job and start working. You will begin to seek out "achievements" that can be added to your resume for future roles or promotions.
We posted this blog post on Reddit and it received over 100+ up-votes and a bunch of sticker gifts. To help out the community, we decided to create the below infographic to help job seekers optimize their resume for success.
Check it out and if you find it helpful, feel free to pass it along and share it! :)